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Yes My Love

For YES MY LOVE, founder Lena Hannah Nussbaum designs high-quality statement pieces in a vintage look and feel for style-conscious women with quality ambitions. Feminine and Edgy: The styles are timeless and stylish at the same time and bring a touch of rock’n roll into the everyday life of their wearers.

YES MY LOVE KIDS was founded in 2016 by Lena Hannah Nussbaum and has its headquarters in Berlin. With an initial focus on Mini-Me collections and stylish accessories designed to make mothers’ lives easier and more beautiful, Lena expanded the brand in 2019 with YES MY LOVE, which exclusively includes clothing and accessories for women. On Instagram @yesmyloveofficial she inspires her followers and provides her customers with daily style advices.

All products are made of high quality materials and are produced exclusively in Portugal and Turkey in small factories. The production facilities are all certified according to Ökotex 100 and are regularly visited by Lena and her team. Each item of clothing has a unique finish because all pieces and washes are processed individually. The products are available in the online shop at and in selected concept stores. All orders are packed by hand and shipped with love.

Lena Hannah Nussbaum

Lena studied fashion journalism and marketing at the Akademie für Mode & Design in Düsseldorf and completed her business studies in Berlin. For one year she lived in NYC where she worked in the marketing department of Hugo Boss and she further spent some months in Paris and London to get into the fashion scene.

In Berlin she discovered the fashion start-up scene for herself and helped some labels to build up their brands. For a total of 8 years she has been working in E Commerce and the fashion and lifestyle industry, where she focuses on social media management and influencer networking. Since 2015 she runs the online shop, for which she develops high-quality statement pieces for the fashion-conscious woman and her kids.

Behind the scenes