We use data from our physical products to create digital pieces as NFT’s, by that we are the very first hybrid fashion brand from Berlin. Our digital collection is a strategic step to enter the metaverse, here we can access new customers in the web 3.0 environment:
- AR experience via Instagram filters – use the digital peice to find your perfect fit
- In Gaming metaverse fashion – collect, design and pimp up your game avatar
Its not only another JPEG image, its a new store of value on the blockchain – its an NFT (Non-fungible-token).
„Founded via Social Media, YES MY LOVE is already a brand in the Metaverse. As a future-oriented brand, we take every digital trend as an opportunity to grow and be even more sustainable. This is why we also see a sustainable way of trying on our products in Digital Change rooms, which will allow us to reduce returns to protect the environment. We also see NFT ́s as a new chance to grow.“
Lena Nussbaum, Founder
YES MY LOVE is now working with Designer Taskin Goec (Maison Taskin)
He is a professional Virtual Fashion Designer and will help YML to enter the new world of Fashion in the metaverse.
„The metaverse offers countless new social contexts. As a virtual and material Fashion Designer, I am excited to take my craft and signature to these new spaces. Eventually, they will allow us to consume fashion in a more satisfactory way while overcoming the issues of physical fashion production.“
Taskin Goec
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